Vodafone

Internal Analysis Facts & Figures More than 403 million customers across the world (Vodafone, 2013). More than 30 countries and are partners with network companies over 50(Vodafone,2013). 2000- The acquisition of Mannesmann AG -making it the world''s largest mobile telecommunications company. 2005-launch Stop the Clock for Pay monthly and Pay as you go customers. 2006-The Vodafone Mobile Connect 36 broadband (HSDPA) data card is launched, offering faster data speeds on laptops. 2007-Vodafone launches Secure Remote Access, providing data security for remote and flexible workers. 08- Vodafone I-JK is the first European network operator to offer Dell''s Inspiron Mini 9 ultra-mobile device with built-in broadband connectivity 2009- number of Vodafone retail stores, 400. 2010-Vodafone UK wins Best Network in the Mobile News and Mobile Awards. Vodafone I-JK ranges the Apple iPhone (Vodafone, 2013). Mission Vodafone''s mission statement is "to be the communications leader in an increasingly connected world". Strategies Corporate: 1 . Operational performance- value maximization and cost reduction. 2.

Total ommunication- complete communication by expansion in mobile data services, target enterprises & high value consumers- market-by-market approach. 3. Emerging markets- developing delivery of mobile services and selective new market expansion. Business: ensure leadership in rapidly competitive market for high- speed Internet services. Marketing: creating stronger brand image. Key resources- 1 . Human: 86,400 employees (Vodafone,2013). 2. Organizational capital: E3. 1 billion 3. Financial capital: E41 billion External Analysis Main competitors are Orange, 02, T-Mobile and Virgin Mobile.

Industry structure - The type of competition in I-JK for telecommunication is oligopoly and market structure is fragmented. The type of competition that exists in the I-JK is a mixture of monopolistic competition and oligopoly; hence the market is dominated by a number of telecommunication providers. Liberalization has been extremely helpful to this industry, as it has made induction of new completion easy (Market analysis, 2013). The exit barriers are also high, due to the complexity of the mobile industry and its structure. (Vodafone Plc, 2012) PESTEL

Political Privatising the national telephone company. Liberalization has been extremely helpful to this industry, as it has made induction of new completion easy (Market analysis, 2013). The telecommunication industry in the I-JK has recently faced a lot of competition and thus the competitors were forced to look at price and non- price competition both because of the changes brought by the EIJ regulatory framework (Market analysis, 2013). Economic 2003-2008 , cost fell by 34%. falling euro zone and consumers trying to cut their telephone bills, lead to fierce ompetition and cost reduction. ousehold incomes are falling(Mail Online, 2011). 2009, financial crises. 2002-2007- personal disposable income grew by 8 %. Social I-JK fixed line decreased- number of lines dropped from 34. 9 million to 33 million (2009). Only 55% used it. This was mainly due to people switching to mobiles as their disposable income increases. Increase in sales of smart phones. People were evolving their needs with new products coming in, considering more latest gadgets in hands over fixed lines. This had to do much with public status and prestige. Technological

Growth of IP-internet protocol allowing voice, data, and video to be digitised for high- speed distribution over multiple networks. Emergence of new broadcasting technology, WIMAX Upgrading speeds over fixed & mobile networks. Digital TV. - demand viewing and digital recording ''converge services''- multiple services like fixed line telephony, mobile telephony, TV and broadband internet. Environmental Energy efficient ways of recycling to be considered. Safety measures to be availed while dealing with radiations released from the mobiles. This warning should also be brought to public''s notice.

Improvement in energy efficiency of network and terminal equipment, mobile communications have a favourable impact on the global balance of carbon dioxide emissions. Legal Regulatory pressures to reduce certain industry charges. Ofcom''s issuance of licences for additional mobile network operators. SWOT Strengths: Partnership with Offering home country voice rates abroad. Heavvy investment in marketing. Wide geographical reach: Operations in Europe, I-JK, Middle East, Africa, Australia and Americas. Wide portfolio of services Strong reputation as one of the largest mobile companies

Quality of communication due to advance infrastructural networks Weakness: Low level of liquidity Inability to increase ROCE Tough Competition: 02, Orange,T-Mobile Expensive charges Opportunities: Government''s privatization of Ofcom. Consumer need for converged services. Consumer hype for modern technology Partnerships with other network carriers such as 02. Introduction of 4G technology Threats: Health issues in areas of mobile masts. Customer switching rates. Development of new technologies Capital intensive recycling Ofcom''s issuance of entry license Future strategic partnerships among competitors