Nike

COMPETITIVE ADVANTAGES: In 1960, Phillip Knight who was founding Nike wanted to own the running shoes which had both cheap and quality of the Japanese. By 1964, he and his friend William Bowerman spent $ 500 to enter Tiger company''s shoes in Japan to the U. S and began to develop some ideas for their own product. 1. Technology "Nike Air" Nike Air cushioning is appeared in the most form of Nike shoes. We shared a number of different types of Nike Air. - AIR - Air cushion provides a comfortable stride. Nike Air is almost always encapsulated in the mid-sole or shock absorbing liner.

Nike''s technology was officially launched in 1979 - MAX AIR - Max Air technology is a form of Nike Air cushion, contains maximum air volume for maximum impact protection. It is always seen in mid soles. - ZOOM AIR - Zoom Air base is located in one thin flat, providing the softness, and meets the requirement of high speed and sprint. - TUNED AIR - Tuned Air is a new cushion which is combined mechanical elements into a maximum Air soles. Advantage: Nike Air lightweight, flexible, lasting softness. Lightweight: Nike Air systems are lighter per unit volume than other current mattress base.

Flexibility: pressure, position, thickness of Air sole is designed for every need of every sports or athletes. The long-term: Each system maintains its properties under age buffers shoes. The smoothness: Each Nike Air system include compressed air, pressurized Nike Air pads to provide softness on the first insight into the performance. 2. Product From the start, Nike focused on the development of shoes for Jogging and playing basketball with high quality and affordable price. However, after that, Nike decided to set up specialized unit of market research and focus more on design for tastes.

Over time, Nike gradually expanded the market, the product is not only running shoes, basketball shoes, but also all kinds of shoes for other sports such as golf, tennis, hockey, women''s shoes, shoes picnic. With the motto, a special shoe creates distinct impression - true sense - with all the athletes to take it! The following is a typical product line and the latest product of Nike. - Air Jordan Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced by Nike and Michael Jordan for Nike''s Jordan Brand subsidiary.

It was first released or public consumption in 1985 after Michael Jordan himself wore them as a rookie in 1984, with new designs released annually thereafter. Since its introduction into the sports shoe market, the Air Jordan evolved to the original basketball shoes to models for different uses, including training and casual shoes, including a retro line. Air Jordan currently sponsors 19 active NBA players, including Chris Paul, Ray Allen, and Carmelo Anthony. They also endorse Nike Air Jordan products. - Nike Air Max Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. The Nike Air

Max shoe uses a large air cushioning unit at the heel which is visible from the side of the midsole in most models. The line of sneakers is popular amongst many subcultures, for example Hip Hop, Gabber and Chavs. - Nike "#Be True" The Nike "#Be True" Campaign originally launched in 1985 and was brought back to life in 2012 with the release of some limited edition footwear. Following up on launched the product line #Be True to raise funds for LGBT Sports Alliance with the proceeds of 200,000 USD. In hopes that 2016 will be an end to gay victims of discrimination in American sports village. - Nike Fuelband

Bracelets health monitoring Nike Fuelband is a combination of fashion and technology to track the daily movement for people who love the sport activities. Fuelband is a product created from the cooperation of Nike and Apple. Along with the application of advanced Nike+ technology, it helps you tracking parameters of the body and you can create the quotas for the body, so that encouraging more active one. Recently, Nike introduced the second version of the smart product range, named Fuelband SE. Second version has fixed some mistakes about not discovering activities which consume a lot of energy in the first design.